Vijay Deverakonda is ready to unleash a version of himself audiences have never seen before. With the official unveiling of the first look of his upcoming film Rowdy Janardhana, the actor has instantly sparked massive buzz across social media. Released through a powerful announcement video, the glimpse promises Vijay’s most ferocious and raw on-screen avatar to date.
Directed by Ravi Kiran Kola, Rowdy Janardhana presents Vijay in a shockingly unrecognisable form. The first glimpse shows the actor shirtless and drenched in blood, clad in a dark lungi and gripping a machete with chilling intensity. His wild, untamed hair, thick moustache, and piercing, rage-filled eyes reflect a man forged by pain, violence, and survival. From the very first frame, the visuals establish a dark, gritty world rooted in brutality rather than glamour.
Alongside the announcement video, the makers also released a striking poster featuring Vijay in the same menacing avatar. The caption, “Biography of a wounded MAN. ROWDY JANARDHANA,” perfectly captures the tone of the film. The announcement video carried an equally impactful tagline: “See HIM, hear HIM, Remember the NAME.” Together, the imagery and words signal a hard-hitting action drama that thrives on intensity and emotional rawness.
The video itself offers flashes of relentless violence, with Vijay hacking through men who dare to stand in his way. One particular dialogue has gone viral, instantly resonating with fans. He declares, “Kalingapatnam lo intikokka lakoduku nenu rowdy ni ani chepuku tirugutunnadu. Kaani inti peru ne rowdy ga marchukunnodu okkade unnadu.” The line boldly asserts that while many claim to be “rowdies,” only one truly owns the name—a clever meta reference to Vijay Deverakonda’s long-standing association with the word “Rowdy,” which he affectionately uses for his fanbase.
The reveal of the film’s title and Vijay’s character name further amplified excitement, with fans flooding social media with praise and anticipation.
Beyond the striking physical transformation, Vijay has also reinvented his performance style for the role. He has ditched his familiar Telangana accent and adopted a more rustic dialect, lending authenticity to the character’s rooted, raw setting.
Adding a heartfelt touch, Vijay shared a personal video message for his fans, expressing how much he missed experiencing the reveal with them. He also revealed that he personally requested producer Dil Raju to shoot a separate first-look glimpse exclusively for his fans, highlighting his deep emotional connection to the project.
With its brutal visuals, intense action, and Vijay Deverakonda’s never-seen-before avatar, Rowdy Janardhana is already shaping up to be one of the most anticipated films of the coming years. The film is slated for a theatrical release in December 2026.