Celebrating twenty years of global success, HELL ENERGY partnered with EPICONE EXPERIENCES LLP for the Nagpur edition of The Indian Carnival. The event took place on March 14 and 15, 2026 at Telankhedi Gardens and attracted more than fifteen thousand people. The venue turned into a lively space filled with music, entertainment and excitement, giving visitors a high quality experience that many in the city had not seen before.
HELL ENERGY started in 2006 and has grown into a well known international brand that is now present in more than sixty countries. In 2026 the company completed twenty years and continues to expand strongly across different markets. It holds top positions in several European countries and has also become a leader in India in the 250 ml energy drink segment. This shows that the brand connects well with Indian consumers and understands their preferences.
The Nagpur partnership highlighted the brand’s interest in supporting large cultural events and connecting with people beyond just selling products. Originally a Hungarian brand, HELL ENERGY has quickly built a name for itself across countries like Greece, Romania, Bulgaria and India. Its focus on quality and strong branding has helped it grow into one of the fastest rising names in the global FMCG space.
The Indian Carnival was designed with a focus on delivering a smooth and enjoyable experience for everyone. The event reflected the brand’s energetic and unstoppable image. People from different age groups including students, families and working professionals attended the festival. Live music performances, engaging activities and a vibrant atmosphere made it a memorable experience for visitors.
At the event, people could explore the full range of HELL ENERGY drinks. This included the regular HELL Energy Drink, the stronger HELL STRONG, the sugar free HELL ZERO and the newer HELL NEW GEN drinks. These options are made to suit different tastes and needs, especially for people who look for both flavor and energy in their drinks.
Apart from entertainment, the event also focused on social responsibility. In partnership with Aarna Foundation, support was provided for the education of more than one thousand underprivileged girls in Maharashtra. The festival also supported over one hundred local vendors through a Vocal for Local initiative, giving small businesses a chance to grow and reach more customers.
With over one hundred influencers and content creators present, the event gained attention across the country. It showed how a global brand can contribute to music, culture and community while creating meaningful experiences for people.