Bella Hadid has appeared in a new campaign inspired by the relaxed lifestyle and energy of Los Angeles. The model is seen wearing some of the brand’s most popular activewear outfits while also speaking about the importance of wellness and self care. Along with showcasing the latest collection, Hadid shared how her priorities have changed over the years and why taking time for herself has become an important part of her daily life.
One of the key pieces featured in the campaign is the Accolade Short, which is a shorter version of the well known Accolade Sweatpant. The full length sweatpants have previously been worn by celebrities such as Katie Holmes and Kylie Kelce. The shorts are available in 20 different colors and are designed for a relaxed and comfortable everyday fit. During the photo shoot, Hadid rolled up the shorts to create a different look. The styling also reflects the growing popularity of very short shorts, a fashion trend that has been seen on many celebrities in recent months.
The campaign also includes Hadid wearing the Sheer Glow Bra and the Elemental Full Zip Jacket, which are among the brand’s popular activewear pieces. She is also seen in two matching sports bra and legging sets. One outfit includes the Airbrush Better Together Bra paired with the 7/8 Legging, while the other features the Airlift Rebel Bra with the 7/8 Legging. The original Airlift Legging has become a favorite among several celebrities over the years and has been worn by stars including Hailey Bieber, Jennifer Lawrence and Kendall Jenner.
Beyond the fashion, Bella Hadid used the campaign to share her personal thoughts on maintaining a healthy lifestyle. She explained that growing older has helped her understand the value of making time for herself and focusing on both physical and mental well being. Speaking about her journey, she said, “As I’ve gotten older, I’ve realized how important it is to create space for myself. Whether that’s slowing down, moving my body, or just taking a moment to reconnect, those little rituals have become such a big part of how I take care of myself.”
Hadid also explained why she feels connected to the campaign’s message. “To me, that’s what wellness is all about, and it’s always been something I associate with Alo,” she added. Her comments highlight that wellness is not only about exercise but also about creating simple daily habits that help people feel healthier, more balanced and better connected with themselves.