Sydney Sweeney is once again attracting attention with the latest campaign for her lingerie brand, Syrn. The Euphoria actress appeared in a new photoshoot released on the brand’s Instagram page on Tuesday, where she showcased pieces from the label’s Romantic collection. The campaign follows the brand’s signature vintage inspired style and combines elegant fashion with classic Hollywood glamour, giving the collection a timeless appeal.
For the latest campaign, Sydney wore the Forget Me Not balconette bra, priced at $59, in the ivory Cheerio colour. She completed the look with a sheer white robe featuring a soft fur collar, creating a graceful and sophisticated appearance. The styling focused on soft colours, classic fabrics, and vintage fashion elements, reflecting the elegant identity that Syrn has built since its launch.
The brand shared the campaign on Instagram with the caption, “Syd for Romantic,” referring to its second collection, Romantic, which Sydney first introduced in February. That earlier campaign featured a suburban inspired setting with blooming rose bushes and a bright red riding lawnmower, creating a nostalgic Americana inspired theme that received attention for its unique visual style.
The latest social media post included a series of photographs along with behind the scenes moments from the shoot. One image showed Sydney taking a mirror selfie during the campaign, while another clip offered a glimpse into the making of the photoshoot. Her blonde waves, smoky eye makeup, and dressing room inspired setting added to the Old Hollywood atmosphere that the campaign aimed to create.
Since Syrn launched in January, Sydney has remained the face of the brand and has appeared in several of its promotional campaigns. Over the past few months, she has showcased different collections, including the Seductress line featuring black lace designs, as well as another campaign centred around a sheer bodysuit. Each release has maintained the brand’s focus on combining modern fashion with timeless vintage inspired styling.
In one of the brand’s recent campaigns, Sydney also appeared in an all black lingerie set paired with a matching fur stole, continuing the sophisticated and classic visual identity that has become closely associated with Syrn. These campaigns have helped create a consistent image for the brand while introducing new collections to its growing audience.
Alongside her successful acting career, Sydney Sweeney continues to strengthen her presence in the fashion industry through Syrn. By regularly fronting the brand’s campaigns, she plays a key role in presenting its collections and shaping its overall identity. With every new photoshoot, the actress continues to generate interest among fans and fashion followers, while further establishing Syrn as a brand known for elegant designs and vintage inspired style.