Bella Hadid has joined her sister Gigi Hadid for the first time in a campaign for Guest in Residence. The 29 year old model appears alongside Gigi, 31, in the brand’s fall campaign, which also marks its entry into the denim category. The sisters have given the campaign a western inspired look, wearing jeans, comfortable cashmere sweaters and cowboy hats. In a campaign video, Bella and Gigi walk towards each other while looking like they are about to take part in a playful cowgirl face off.
Guest in Residence was launched by Gigi in 2022 and became known mainly for its cashmere clothing. The brand is now expanding its collection by adding denim, bringing a new style direction to the label. The launch also marks Bella’s first campaign appearance for her sister’s brand.
On Wednesday, Gigi, Bella and Guest in Residence shared a video giving fans a first look at the campaign. The sisters are seen walking towards each other with their hands on their hips while wearing jeans and cowboy hats. “We have a guest in the West … Everyone’s favorite cowgirl Miss @bellahadid,” reads the caption.
Bella and Gigi also feature together in a photo shoot photographed by Clara Balzary in Jackson Hole, Wyoming. The pictures were taken at a horse farm, with the sisters posing together against a mountain backdrop.
Gigi previously spoke about the decision to add denim to Guest in Residence and explained how closely the material is connected to her everyday wardrobe. “Denim has always been at the heart of how I dress it’s what I live in alongside cashmere; that combination has become my uniform.”
Gigi also celebrated Bella’s first appearance for the brand by sharing a picture of the sisters with a horse on her Instagram Stories. She simply captioned the image, “Sisters Hadid.”
The sisters have worked together several times before. In 2024, Bella and Gigi appeared at the Victoria’s Secret fashion show, where they presented the opening and closing looks.
They also appeared together in a Versace campaign in 2022. Their latest collaboration brings the two models together once again, this time for Gigi’s own fashion label as it begins its move into denim.