BLACKPINK’s Lisa has once again captivated the world, proving that her influence extends far beyond the K-pop stage. The Thai superstar recently took on a graceful ballerina persona for a visually striking new campaign launched by sportswear giant Nike in collaboration with SKIMS, the shapewear and lifestyle brand founded by Kim Kardashian. The NikeSKIMS Spring 2026 Collection campaign was unveiled on social media on Tuesday, January 27, and instantly set the internet buzzing.
The campaign’s highlight is a one-minute cinematic video in which Lisa delivers a breathtaking modern ballet performance. Blending athletic precision with elegant expression, she moves effortlessly across the screen, dressed in sleek black and soft pink outfits from the new collection. Her fluid choreography not only showcases her world-class dance skills but also emphasizes the flexibility and style of the NikeSKIMS line. The official caption read: “The NikeSKIMS Spring ’26 Collection, featuring @lalalalisa_m, arrives February 5.”
Fans flooded social media with praise within minutes of the release. Even Kim Kardashian herself joined the excitement, commenting “Beauty!!!!!” under the post. BLINKs across the globe echoed their admiration, with reactions ranging from “I can’t stop staring at you, Lisa!” to “The way I gasped,” and “Finally, a brand using Lisa’s talents to the fullest!” The campaign quickly trended worldwide, reinforcing Lisa’s status as a global fashion and performance icon.
This collaboration marks yet another milestone in Lisa’s partnership with Nike, following her recent signing of a long-term endorsement deal with the sportswear powerhouse. By merging K-pop charisma with athletic branding and high-fashion aesthetics, Lisa continues to bridge cultural and industry boundaries.
Outside endorsements, Lisa’s career has expanded rapidly across multiple fields. In February 2025, she released her debut solo album Alter Ego, cementing her identity as a powerful artist beyond BLACKPINK. That same year, she stepped into acting with a supporting role in the critically acclaimed American dark comedy-drama The White Lotus, whose third season aired between February and April.
BLACKPINK’s group activities also remain in full force. The quartet returned in 2025 with their massive Deadline World Tour, launching in South Korea in July and closing with a grand finale in Hong Kong on January 26. The group is now preparing for the release of their third Korean EP, also titled Deadline, scheduled to drop on February 27 at 1 p.m. KST (9:30 a.m. IST). This release will mark their first full-length Korean album since 2022’s blockbuster Born Pink.
With unstoppable momentum across music, fashion, and entertainment, Lisa continues to redefine modern global stardom — one performance at a time.