The Drama, starring Robert Pattinson and Zendaya, has performed well at the domestic box office in North America within its first ten days. The film is earning steady numbers and is likely to enter the list of top 5 highest grossing films for A24 in the region.
The romantic comedy is currently facing competition from You, Me & Tuscany, another film of the same genre. Even with this competition, the popularity of its lead actors has helped the film maintain a stable run. The movie was made on a modest budget and still needs to earn more to reach its full potential. However, it is not expected to surpass Marty Supreme, which remains the highest grossing A24 film in North America.
According to trade analyst Luiz Fernando, the film recorded one of the strongest second Tuesday collections in A24’s history. It earned $1.4 million on its second discounted Tuesday. This shows a drop of 46.6 percent compared to the previous Tuesday. Despite this fall, the number is similar to Civil War, which also collected $1.4 million on a comparable day, although it is lower than Marty Supreme’s $2.1 million.
After this, the total domestic collection of The Drama has reached $33.2 million. Looking at its current trend, the film is expected to reach around $50 million by the end of its run in North America.
The film has also entered the list of the top 10 highest grossing A24 films in North America. It has gone past the earnings of Babygirl, an erotic thriller starring Nicole Kidman, which collected $28.2 million during its theatrical run.
Some of the top performing A24 films in North America include Everything Everywhere All at Once with $77 million and Uncut Gems with $50 million. With estimates suggesting a final total between $50 million and $60 million, The Drama is expected to move higher in the rankings and possibly secure a spot among the top 5. The film was released on April 3.